Best consultants

Ekaterina Iarkova-Vizuroiu, Director, Health & Wellness

Burson

ekaterina.iarkova@bcw-global.com

My Job

I am a corporate and public affairs consultant specialised in healthcare and environmental policies at the European and global levels. As part of my day-to-day life at Burson, I partner with my clients to drive positive societal and economic impact through policy communications, advocacy, and partnership-building. Another very important part of my job focuses on growing and motivating my team accompanying every individual in their personal and professional journey. I am also part of the Burson Brussels leadership team.

My Experience

As part of my consultancy experience, I have been leading impactful public affairs, policy advocacy, awareness-raising, and reputation management programmes for global healthcare, biopharmaceutical, medical devices and crop science brands, international and European pharma industry associations, medical societies and patient organisations. ​

I have also accompanied my clients in projects supporting the launches of vaccines, medical devices, and innovative treatments in oncology, cardio-vascular and cardio-metabolic conditions, HIV, rare diseases, and Alzheimer’s across Europe and globally.

Before joining the Burson team, I worked at three other strategic communications and public affairs consultancies in Brussels and Moscow, where I advised organisations in the healthcare, agriculture, finance, tourism, and technology sectors.

Prior to immersing myself into the consultancy world, I explored language teaching and coaching for university students and young professionals as well as translation and interpreting activities, which I did as a freelancer for 10 years in parallel with my studies and travel. I also co-hosted a weekly radio show “ECOforum” on environmental issues at a local radio in Marseille for a year and launched a radio project for intercultural exchange at my university radio in France. I have also gained experience in corporate tax consulting working at a Moscow-based boutique law firm for a year.

My Proudest Achievements

I am grateful for and proud of these past years of work in Brussels, allowing me to directly contribute to important developments and achievements in European health policy. I had a chance to lead an award-winning ‘Time to Act’ campaign supporting the European Cancer Organisation in their efforts to address the impact of COVID-19 on cancer care and a multi-stakeholder EFPIA ‘Every Day Counts’ campaign aimed at bridging inequalities and improving patient access to innovative oncology therapies across Europe. In collaboration with multi-stakeholder healthcare community, I contributed towards the launch of the European Alliance for Cardiovascular Health in 2021 and currently ongoing advocacy for the European Heart Health Plan. In 2021-2022, I also had a chance to serve as Vice-Chair of ‘Preventive and Self-Care’ Committee of the European Health Parliament co-leading and guiding a team of 12 young healthcare professionals to develop actionable policy recommendations aimed at addressing most pressing European health issues.

My Education

  • Aix-Marseille University, Master’s degree in International Affairs: Cultural and Humanitarian Project Management (2017)
  • Lomonosov Moscow State University, Master’s degree in Translation: English and German Languages and Civilisations Studies (2015)
  • Collège Universitaire Français de Moscou, Graduate Diploma in Common Law (2015) and Diploma in French Language and Civilisation Studies (2014)

My Languages

I speak fluently English, French, and Russian, and have a good knowledge of German.

My Interests outside work

I love travelling especially to new destinations, playing music, dancing and singing with friends, and exploring active and extreme sports.

Best in Brussels 2024/25 Report

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